Re: trainspotting/Jimi/Orb remixes?


Aaron Manire (amanire@indiana.edu)
Wed, 28 Oct 1998 14:09:19 -0500 (EST)



I haven't been a part of this discussion but I think it's time I pointed
something out. It's not that I don't like advertisement per se. In a
capitalistic society, it plays a necessary function in informing the
marketplace. However, most trans-national corporate advertisement does
not serve any function but to mislead and manipulate us into ASSOCIATING
their product/excrement with positive community. And being that most of
us are alienated slaves to capital, that's what we most crave; to connect
and live freely. By playing Jimi in the background of a car commercial,
Pontiac wants you to link his soulful vibes and longing for freedom to
their conceptually-recycled, gas-guzzling, highway-consuming,
transport-compartment.

As for exposing new people to the music, those would-be fans will never be
able to dissociate "Littly Fluffy Clouds" from VW. Think about it. What
do you think of when I say, You got the right one, baby!

Peace,
Aaron

On Wed, 28 Oct 1998, Eric Fisher wrote:

> I just can't help myself; I have to ask a few questions. Are all of you
> saying that you don't like advertisement? Are you saying that you don't
> want the artists that you like to become popular? Are you trying to keep
> the music that you like in your pocket so that it remains special to you?
>
> edouble
> efisher@fastlane.net
>
>
>



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