dj t-bird wrote:
> i've had the exact thing happen in l.a. sometimes the crowd just isn't
> ready--or they came to hear something other than what you got booked to
> play. if you know you're playing dope records (and the people that booked
> you dug what you played), you have to shut out the crowd's reception. it's
> really hard, and makes you want to move (or at least *play* somewhere else),
> but you have to soldier on until the crowds are ready.
The problem with you, T-Bird, is that you lack publicity. You've already got
your skillz down but what good are they if no one knows who you are? I've never
believed in such a concept as an "L.A. crowd" because this is such a diverse
place and no two people think alike. There is not one crowd but many crowds, and
you've unfortunately been playing to mostly the wrong crowds. There *are* crowds
that would totally throw down to what you're doing (i.e. the people who show up
to Ritual events, for instance, now THOSE people know how to promote...), your
only challenge is to make yourself known to them. You need press, you need
word-of mouth. You need notoriety. Publicity isn't just handing out
Kinko's-copied cardstock flyers. You already have your skillz as an advantage.
I've enjoyed your sets since 1996. Now you have to let the world know who DJ
T-Bird is.
> i went and saw gilles when he was in l.a. (where i live) and of course, he
> rocked it. however, part of the reason the crowd dug what he was doing was
> because he was gilles--"he's from london, so i guess he's good."
Not necessarily. It was a massively promoted show, most of which came from KCRW,
who airs his "Worldwide" show, and the L.A. Weekly, which listed him as a pick.
But it really was a KCRW show. I only believe 1/3 of the audience knew who
Gilles was and what his musical background was. The rest were KCRW listeners who
were urged, "You gotta see this guy!"
That's publicity. And it worked.
On the other hand, a few weeks later, I saw another UK DJ do a show...it was DJ
SUV and MC Dynamite. There were only 20 people that showed up. There was NO
press, no word-of-mouth, only a little Kinko's-copied flyer (what is it with
those things?) left at an LTJ Bukem show a few weeks previous. It was a cool
show (though obviously more people could have given it more energy) but the
publicity SUCKED.
--- 30 -
:. elson trinidad, los angeles, california, usa :. elson@westworld.com :. www.westworld.com/~elson
"Ever notice no one uses the term 'Information Superhighway' anymore"?
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