>I'm sort of skeptical to the use of "jazzy-funky-hip-hoppish" music used
>in commercials. No the fact that they are a tool of commercialization,
>mind you, but the fact that it would probably be ingrained in people's
>(read the ignorant Americans') minds that this is 'background music for
>commercials' and not serious music to listen to or to dance to.
i believe it has quite the opposite effect. the average musical consumer tends
to only like music that is familiar which is why new styles take so long to
filter into the countryside. exposing consumers to 30 second doses of new
music can serve to familiarize them with the style without requiring any
commitment on the part of the listener. if you put someone down and make them
listen to a whole song or set the reaction tends to be "what the hell is
this?", but brief exposure in the home only lets them catch the flavor. thus
next time they hear it it sounds somewhat familiar and the consumer is not so
shy. at least this is my experience as a small town DJ.
m'x'mas
-- Mark Bowen mb@gettins.bche.uic.edu