while we're on the subject of advertising, any of you musicians out there
may want to consider mentioning the possibility of advertising your band in
on the one magazine to your marketing label heads. this also goes for the
club promoters out there looking to advertise. as on the one is
distributed internationally and our reader base is very specific (genuine
music lovers with an appreciation for both old and new jazz/dance music),
there are some definite benefits to advertising in our magazine.
peace and good vibes,
caron banez
advertising rep
on the one
917 905-7706
(Embedded
image moved OsoF @ aol.com
to file: 01/03/97 07:44 PM
PIC27996.PCX)
To: achinton @ ucdavis.edu
cc: acid-jazz @ UCSD.EDU (bcc: Caron Banez)
Subject: Re: LOS ANGELES ACID JAZZ, Dec 27 1996 - Jan 2 1997
In a message dated 97-01-03 03:18:13 EST, you write:
<< Not that people don't like it they just don't know what a band
will be like from seeing their name in the paper or on a poster, so they
don't bother to go out and see it. I think it is just really important to
advertise well in terms of lots of different places and also some
indication of what the music is like. I just happen to know the bands are
playing because I seek them out and I have good internet access, and then
I drag a few friends with me to shows. Most people depend on more
traditional forms of info gathering though. >>
Drew,
I agree. I believe a band has to take some lumps and play A LOT. This keeps
the name visible to as many people as possible. Unless you're buddies with
every newspaper editor in the area it can get expensive; however, sending
your club/band info only costs .29 so.......Basically, promotion and
marketing are the hardest part of the business. It's a shame too. I've seen
a lot of great bands call it quits for lack of proper representation. Ya
just
gotta keep on keepin' on.........
sorry for the ramble
peace,
R. Scott
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