Re: LOS ANGELES ACID JAZZ, Dec 27 1996 - Jan 2 1997
Derek H. Tarr (dtprod@connectnet.com)
Fri, 03 Jan 1997 19:17:26 -0800
Caron_Banez@Sonymusic.Com wrote:
>
> while we're on the subject of advertising, any of you musicians out there
> may want to consider mentioning the possibility of advertising your band in
> on the one magazine to your marketing label heads. this also goes for the
> club promoters out there looking to advertise. as on the one is
> distributed internationally and our reader base is very specific (genuine
> music lovers with an appreciation for both old and new jazz/dance music),
> there are some definite benefits to advertising in our magazine.
>
> peace and good vibes,
> caron banez
> advertising rep
> on the one
> 917 905-7706
>
>
> (Embedded
> image moved OsoF @ aol.com
> to file: 01/03/97 07:44 PM
> PIC27996.PCX)
>
>
> To: achinton @ ucdavis.edu
> cc: acid-jazz @ UCSD.EDU (bcc: Caron Banez)
> Subject: Re: LOS ANGELES ACID JAZZ, Dec 27 1996 - Jan 2 1997
>
> In a message dated 97-01-03 03:18:13 EST, you write:
>
> << Not that people don't like it they just don't know what a band
> will be like from seeing their name in the paper or on a poster, so they
> don't bother to go out and see it. I think it is just really important to
> advertise well in terms of lots of different places and also some
> indication of what the music is like. I just happen to know the bands are
> playing because I seek them out and I have good internet access, and then
> I drag a few friends with me to shows. Most people depend on more
> traditional forms of info gathering though. >>
> Drew,
> I agree. I believe a band has to take some lumps and play A LOT. This keeps
> the name visible to as many people as possible. Unless you're buddies with
> every newspaper editor in the area it can get expensive; however, sending
> your club/band info only costs .29 so.......Basically, promotion and
> marketing are the hardest part of the business. It's a shame too. I've seen
> a lot of great bands call it quits for lack of proper representation. Ya
> just
> gotta keep on keepin' on.........
>
> sorry for the ramble
>
> peace,
> R. Scott
>
> ---------------------------------------------------------------
Caron- Now that you've gotten all these posts about a potential AJ comp.,
do you have any good words, or ideas for us? Jump in!
Derek
--
Derek Tarr Productions
website at http://www2.connectnet.com/users/dtprod
e-mail to dtprod@connectnet.com
P.O. Box 965-Cardiff-CA-92007