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I think it originally had to do with plastics.
Synthetic fibers, plastic garbage bags, Tupperware and the like -
making our lives better. (right!)
Then the '60's drug culture took it. Timothy Leary and LSD - Better
Living Through Chemistry.
It took on an ironic, anti-establishment meaning that stuck.
Anyway, when I hear it that's what I think of.
=Pat Mackey
=================================== Mackey@Executone.com
"Rules are for people who can't think in Color"
-----Original Message-----
From: Jason Brancazio [SMTP:jbrancazio@mail.hamquist.com]
Sent: Friday, September 26, 1997 4:28 AM
To: The List
Subject: better living through chemi
ok, everyone this is off topic, beware. I try to limit _my_
senseless
ramblings to about once a month, and this topic has engaged me
for the past
twenty minutes:
Does anyone know of the origin of the phrase "Better Living
Through
Chemistry"?
(For those of you who don't see why I think at least it's
relevant enough
for a little fun on the list, it's the title of a
recently-domesticated
(U.S.) quite popular album by Norman Cook.)
I think the phrase must have been invented in the early days of
pharmaceutical research, whenever they were, probably as a
marketing
slogan. In any event, it couldn't have been invented before the
discipline of chemistry!
You also may (not) be interested to know that it was the title
of Episode
52 of Miami Vice which aired in the 1986-1987 season. David
Byrne may
have released something with the same title in 1995. It's a
title of a web
page used by some group of people on the net called BLTC
Research who are
prophesizing and deliberating about a bioengineered utopia
(www.bltc.co.uk). Finally, it has been used as a subtitle in an
Economist
article written on April 6, 1996 which makes a very good case
for ecstacy
legalization in medical use; the first line is "Society's moral
confusion
over drugs is neatly illustrated by its differing reactions to
Prozac and
ecstasy".
It is my theory that the subtitle may have provided the
inspiration for
Fatboy Slim's title and in fact that Fatboy Slim _reads_ the
Economist but
I have absolutely no way of verifying this whatsoever.
Anyways, if anyone else knows about its origin I'd be curious to
hear about
it.
Jay B
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