Jame-Ane Ervin (jamecal@uclink4.berkeley.edu)
Thu, 08 Oct 1998 16:34:57 -0700
like mike, if i could be like mike...i wannabe i wannabe like mike.
that track went the opposite way,, on commercial to a single.
jame
At 12:14 AM 10/8/98 , Elson Trinidad wrote:
>Okay, okay, I'm exaggerating a bit. Of course there are still some jingles
>out there, but you have to agree their role and prominence have diminished
>considerably. Im sure in our youth we can recall popular commercial jingles
>like "Coke is It" and the like, but such things are few and far between
>nowadays. Instead, Microsoft
>used the Rolling Stones, Nike used The Verve, Mobil Oil, United Airlines
>and MCI have all used R. Kelly's "I Believe I Can Fly" and Burger King used
>the entire Billboard Top 40 chart from the past 30 years. I for the life of
>me can't name a single original commercial jingle introduced this decade.
>Aside from economics (i.e. licensing is cheaper than paying jingle
>writers), I guess they're relying on the power of pop culture/nostalgia.
>
>The same could be said for TV theme songs. Some of them too are borrowing
>from old songs, though not as much. Still, the art of writing a TV theme
>song is also getting lost...In the 1990s, TV theme songs were reduced to
>10-second bits...The '70s sitcom "Barney Miller" and the '80s sitcom "Night
>Court" all had them funky basslines in their theme songs...I remember how
>bass players would impress people by pulling them out in a jam...now a '90s
>sitcom like "Seinfeld" only offers a couple slap bass samples from a Roland
>rack module and some popping noises from an Alesis drum machine. You call
>that a theme song?
>
>Elson
> - 30 -
>:. e l s o n t r i n i d a d
>:. elson@westworld.com :. www.westworld.com/~elson
>:. los angeles, california, usa
>
>
>
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