RE: Commercials and Jingles


R. Scott (framboise@mindspring.com)
Thu, 8 Oct 1998 16:42:43 -0700



THANK YOU!! The GAP 'effect' is the most annoying thing since the cameras started moving wildly w/quick edits in up close and personal ads. FUCKING UGH!!

peace,
R. Scott/OO Soul
framboise@mindspring.com

-----Original Message-----
From: Elson Trinidad [SMTP:elson@westworld.com]
Sent: Thursday, October 08, 1998 1:30 PM
To: lilbro@groundzero.net; acid-jazz@ucsd.edu
Subject: Re: Commercials and Jingles

At 10:08 AM 10/8/98 -0700, randy wrote:
 
> I just think the song
>selection on alot of the ads on TV is bad taste. The Burger King ads
>offend me. Now when I hear those songs I can only see burgers.

I understand those annoying BK commercials are extremely inexpensive to
make. All it takes is
licensing a popular song, shooting footage of food being made and the rest
is all white text on a black screen...there are no actors in the
commercials, so no on-screen people have to get paid, and there's minimum,
if any, voiceovers.

The Gap commercials
>don't bother me as much, seeing as they use current artists, at least
 
Those are okay, and most of them have little or no music. Except for that
Khaki/Swing dancing commercial...that annoys me, especially that OVER OVER
OVERDONE super 90s cliche computer trick of freeze framing a scene and
having it revolve...ENOUGH ALREADY!
There. I said it.

Elson
                                                        - 30 -
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:. elson@westworld.com :. www.westworld.com/~elson
:. los angeles, california, usa
 
 



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