Michael Aregood (maregood@comcastpc.com)
Wed, 28 Oct 1998 11:13:33 -0500
Good point about how this Jimi jingle came about. Definitely...but i
think Jimi's stuff has been put into a new context, cheapened, and raped
of any subversive messages that might be reaping havoc on the
consciousness of everyday folk... aiigh what are ya gonna do. =(
I don't know about calling sample based music a "trend". It really
depends on what is done with it. Some use it as a crutch and it sounds
gratuitous, others create depth and evoke emotion. It's all good ...in
order to define an "in group" there needs to be an "out group". Puff
daddy must exist for the Scratch Piklz to sound so fresh and exciting. 2
cents for ya.
argo
-----Original Message-----
From: Leslie [mailto:icehouse@redshift.com]
Sent: Tuesday, October 27, 1998 7:08 PM
To: acid-jazz@ucsd.edu
Subject: trainspotting/Jimi
Surely it is the heirs to the estate of Jimi Hendrix who are responsible
for licensing the utilisation of his music for commercial use rather
than the Madison Avenue troops or even the Product manufacturers such as
Pontiac etc. It would seem to me that it is the trustees of Jimi's
estate who are seeking to cash in on his legacy, possibly because the
royalty streams have slowed over the years and the heirs want to cash in
while they can. While on the one hand I hate to see this sort of crass
commercialization taking place, were I an heir of this sort I might view
the whole matter quite differently, especially if the estate had been
largely mishandled over the years and I felt that I had somehow been
shortchanged, which seems to be the situation in the case of Jimi's
heirs. On the other hand, having Jimi's shit coyly working it's way into
the everyday consciousness of folk might not be an entirely bad thing.
There seems also to be a trend amongst trendy Dj's to re-cycle so much
these days. Although I am a Dj myself, I am a purist in that I like to
let the music I play stand by itself without worrying it to death by
mixing in every sort of imaginable sample, from spoken words to muggy
wildebeest grunts and regurgitated 70's fusion pap. I think this trend
adds to the notion of using any piece of sound/music possible for effect
and that this makes too much that is good and worthy of respect
available for plucking by Madison Avenue types who are eternally
searching for attention grabbing sounds, just the sort of attention they
are getting as evidenced by the discussion here. While I do appreciate
the Invisible Skratch Pickling-type mixing, I shudder at some of the
stuff I am hearing that incorporates anything that can be grabbed off
any old piece of vinyl, acceptable just because it happens to be on an
old piece of vinyl. The advertisers are going to lurch and grab for
anything that is getting attention and the re-cycling of older music is
in full swing, why else would some of these old farts like Aerosmith be
enjoying their current success? They are cashing in as well.
It seems to be the sound of money to me, I do not love Jimi's music any
less and I hope a few more people get to listen to it now and appreciate
it. I am positive that Pontiac had nothing whatsoever to do with
selecting the music, they just approved what the eager advert-sellers
were promoting and they were probably just baby-boomers selling out and,
yes, cashing in while they can. We might not personally do something
like this, unless our jobs depended on it and the mortgage payment was
due next week.
This archive was generated by hypermail 2.0b3 on Wed Oct 28 1998 - 17:31:27 MET