Michael (twist@intergate.bc.ca)
Wed, 28 Oct 1998 10:01:11 -0800
This is a pseudo-reply to the thread about Jimi Hendrix music being used on
commercials like the one for Pontiac.
The way I see it is there's DJ's who are recycling music and using it in
new and innovative ways. I'm not talking about Puff Daddy, I'm talking
about Coldcut, Portishead, Unkle, Tricky, Massive Attack, and MC Solaar.
These artists are pushing the boundaries of what music is...hard to just
categorize. They're innovative.
Vinyl-wise, think of what Kid Koala does with a pair of decks. That is
taking vinyl into another dimension of sound. That's no rip off.
Using Jimi Hendrix, or other music for a tv ad is trying to get you to buy
a product. Using the sound to get cash out of your wallet. I'd like to
believe that Jimi Hendrix was against that kind of crap. But I guess we'll
never know. Bob Dylan sold "The Times they are a changing" to the Bank of
Montreal for a tv ad, so there's really no limit to the way music can be
assimilated into selling a product.
The day I hear Coldcut on a tv ad will be a very very sad day.
Cheers,
Michael
_____________________________________________
MT aka twist@intergate.ca
"I told my boss I felt sick and wanted to go home, and he said, "You don't
look sick." So I threw up on him. I can pretty much go home whenever I
want now."
--Deep Thoughts - Jack Handey
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