Leslie (icehouse@redshift.com)
Wed, 28 Oct 1998 10:36:57 -0800
There is a new Orb album out that is a sort of Orb's greatest hits and
remixes package, I have not heard it but it might be what you heard.
-----Original Message-----
From: Michael Aregood <maregood@comcastpc.com>
To: Leslie <icehouse@redshift.com>
Cc: acid jazz <acid-jazz@ucsd.edu>
Date: Wednesday, October 28, 1998 9:35 AM
Subject: RE: trainspotting/Jimi/Orb remixes?
>You make interesting points and i agree. This might be a tangent, but
>graffiti being used in commercial arena is a somewhat similar situation.
>I always find it incredibly amusing to see something that so many people
>despise, being used to sell them something. ha ha. "I must have that
>jacket and that badboy image, but we better make sure we lock up the
>REAL badboys..."
>
>Anyway... speaking of ORB's "Little Fluffy Clouds", i saw a record with
>some new downtempo (fat beats?) mixes on it.(i wonder if there is a VW
>logo on the album sleeve... ;)) I didn't hear it or buy it and i'm kind
>of kicking myself now. Anyone know the deal on that?
>
>peace,
>argo
>
>-----Original Message-----
>From: Leslie [mailto:icehouse@redshift.com]
>Sent: Wednesday, October 28, 1998 11:20 AM
>To: Michael Aregood
>Cc: acid-jazz@ucsd.edu
>Subject: Re: trainspotting/Jimi
>
>
>Hi Argo,
>
>I was not really referring to "sampling" per se as a trend, it is more a
>technological upgrade, but instead, as you put it, the gratuitous use of
>recycled slabs of music beyond mere "sampling", this is wholesale
>something
>else. I have no quibbles with someone using a true sample, but I do have
>a
>beef with taking a slab of some 70's fusion and realigning it with
>newish
>beats. There are "trendy" Dj's out there who do not begin to have the
>Piklz
>originality or train of thought, they could never record and release
>what
>they do, they would be in violation of all sorts of copyright shit,
>would'nt
>they? These people are definitely trendy and they lend too much credence
>to
>what is happening on the commercial advertising scene.
>
>As far as Jimi is concerned, does that apply to The Orb on the VW ad as
>well? I think some of the music being used is of a high enough level to
>be
>truly subversive in this commercial context and it therefore calls
>attention
>to itself way beyond the commercial, I am sure the creators of these
>spots
>do not really want that, but, then again, perhaps they just do not care
>that
>much anyway, it is just a soundtrack.That, to me, is what is negative,
>to
>consider Jimi's music to be just juice for another visual advertisement
>is
>certainly to denigrate it, for me because I prize it so highly. My 2 is
>now
>4 cents
>
>leslie/the power of sound
>-----Original Message-----
>From: Michael Aregood <maregood@comcastpc.com>
>To: Leslie <icehouse@redshift.com>; acid-jazz@ucsd.edu
><acid-jazz@ucsd.edu>
>Date: Wednesday, October 28, 1998 8:13 AM
>Subject: RE: trainspotting/Jimi
>
>
>>Good point about how this Jimi jingle came about. Definitely...but i
>>think Jimi's stuff has been put into a new context, cheapened, and
>raped
>>of any subversive messages that might be reaping havoc on the
>>consciousness of everyday folk... aiigh what are ya gonna do. =(
>>
>>I don't know about calling sample based music a "trend". It really
>>depends on what is done with it. Some use it as a crutch and it sounds
>>gratuitous, others create depth and evoke emotion. It's all good ...in
>>order to define an "in group" there needs to be an "out group". Puff
>>daddy must exist for the Scratch Piklz to sound so fresh and exciting.
>2
>>cents for ya.
>>
>>argo
>>
>>
>>
>>-----Original Message-----
>>From: Leslie [mailto:icehouse@redshift.com]
>>Sent: Tuesday, October 27, 1998 7:08 PM
>>To: acid-jazz@ucsd.edu
>>Subject: trainspotting/Jimi
>>
>>
>>Surely it is the heirs to the estate of Jimi Hendrix who are
>responsible
>>for licensing the utilisation of his music for commercial use rather
>>than the Madison Avenue troops or even the Product manufacturers such
>as
>>Pontiac etc. It would seem to me that it is the trustees of Jimi's
>>estate who are seeking to cash in on his legacy, possibly because the
>>royalty streams have slowed over the years and the heirs want to cash
>in
>>while they can. While on the one hand I hate to see this sort of crass
>>commercialization taking place, were I an heir of this sort I might
>view
>>the whole matter quite differently, especially if the estate had been
>>largely mishandled over the years and I felt that I had somehow been
>>shortchanged, which seems to be the situation in the case of Jimi's
>>heirs. On the other hand, having Jimi's shit coyly working it's way
>into
>>the everyday consciousness of folk might not be an entirely bad thing.
>>There seems also to be a trend amongst trendy Dj's to re-cycle so much
>>these days. Although I am a Dj myself, I am a purist in that I like to
>>let the music I play stand by itself without worrying it to death by
>>mixing in every sort of imaginable sample, from spoken words to muggy
>>wildebeest grunts and regurgitated 70's fusion pap. I think this trend
>>adds to the notion of using any piece of sound/music possible for
>effect
>>and that this makes too much that is good and worthy of respect
>>available for plucking by Madison Avenue types who are eternally
>>searching for attention grabbing sounds, just the sort of attention
>they
>>are getting as evidenced by the discussion here. While I do appreciate
>>the Invisible Skratch Pickling-type mixing, I shudder at some of the
>>stuff I am hearing that incorporates anything that can be grabbed off
>>any old piece of vinyl, acceptable just because it happens to be on an
>>old piece of vinyl. The advertisers are going to lurch and grab for
>>anything that is getting attention and the re-cycling of older music is
>>in full swing, why else would some of these old farts like Aerosmith be
>>enjoying their current success? They are cashing in as well.
>>It seems to be the sound of money to me, I do not love Jimi's music any
>>less and I hope a few more people get to listen to it now and
>appreciate
>>it. I am positive that Pontiac had nothing whatsoever to do with
>>selecting the music, they just approved what the eager advert-sellers
>>were promoting and they were probably just baby-boomers selling out
>and,
>>yes, cashing in while they can. We might not personally do something
>>like this, unless our jobs depended on it and the mortgage payment was
>>due next week.
>>
>
This archive was generated by hypermail 2.0b3 on Wed Oct 28 1998 - 19:50:29 MET