mike cullis (mike@perspectives.co.uk)
Thu, 29 Oct 1998 10:48:53 -0000
To be perfectly honest, I don't think the purpose of the commercial was to
enlighten people about different types of music - it's to sell the product
- no doubt about it. In the long run it's up to the individual whether
they're interested in the product or not - everybody has their own mind and
their own brain. I personally won't buy certain products as I know that the
companies abuse human rights.
With regards to using music in ads, it creates a mood or creates impact to
attract attention. If you've got the consent of the artist (which legally
you have to) and it fits with what you're doing then why not use some
decent music instead of some lifeless piece of pants music which so many
ads do.
-----Original Message-----
From: Gordon Hurd [SMTP:ghurd@yahoo-inc.com]
Sent: 28 October 1998 20:21
To: Acid Jazz List
Subject: RE: trainspotting/Jimi/Orb remixes?
On Wednesday, October 28, 1998 12:32 PM, Eric Fisher
[SMTP:efisher@fastlane.net] wrote:
> I just can't help myself; I have to ask a few questions. Are all of you
> saying that you don't like advertisement? Are you saying that you don't
> want the artists that you like to become popular? Are you trying to keep
> the music that you like in your pocket so that it remains special to you?
>
> edouble
> efisher@fastlane.net
>
>
>
Advertising and artists becoming popular do not have to be part of the same
process. If we had inquisitive, critical and non-biased press and media
(music magazines, television, etc.), if people listened to music more than
they identify with images, if getting the word out to folks wasn't so damn
time consuming or expensive, then advertising would have (should have)
nothing to do with the creative output of artists.
Large corporation advertising contributes nothing. I don't like it. Never
did. Never will. It's misleading, manipulative, and mind numbing to those
who don't lead their lives questioning things.
And if the point of using something like the Orb in a VW commercial was to
enlighten folks to different music, then why was there no song credit in
the commercial? Some kid in Bumblefuck, Wyoming will think that the
creative people in VW's advertising agency came up with the music. At least
MTV videos show you who the artist is...
gordon
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