Shane Schaetz (illwafer@uswest.net)
Wed, 1 Dec 1999 16:11:44 -0800
If you guys have ever heard of Anomoly from Minneapolis (has a release on
Groove Garden Records, and on the new Groove Garden compilation that I am on
too!), well, he does some Lexus car commercials. That's really all I have
to say...I really need a gig like that.
Shane
> -----Original Message-----
> From: Brock @ Motormouthmedia [mailto:bmotor@pacbell.net]
> Sent: Tuesday, November 30, 1999 11:05 PM
> To: Steve Oldmeadow
> Cc: acid-jazz@ucsd.edu
> Subject: Re: downtempo in movies
>
>
> ----------
> >From: Steve Oldmeadow <soldmeadow@bigpond.com>
> >To: acid-jazz@ucsd.edu
> >Subject: Re: downtempo in movies
> >Date: Thu, Dec 2, 1999, 6:44 AM
> >
>
> > A lot of downtempo stuff is promoted as "cinematic" music so it kind of
> > makes sense that it would get used in movies. Movie
> soundtracks (especially
> > the works of John Barry, Lalo Schifrin and Morricone) are an
> inspiration for
> > a lot of downtempo artists so it makes sense that a lot of
> downtempo tracks
> > would turn out "cinematic".
> >
> > However, in Australia I would say jungle/drum & bass or big beat are the
> > preferred choice of advertising executives for "trendyprods".
>
>
> Simon Reynolds or someone wrote a piece for the NY Times about the whole
> "electronic music in advertising" issue, if I'm not mistaken. Basically
> stated that it's the perfect soundtrack for car commercials and the lot -
> it's trendy, futuristic, and for the most part completely devoid of vocals
> or any kind of socio-political content that might get in the way of the
> advertisers' message. And the more uptempo stuff (jungle, big beat) is
> perfectly paced for the kind of fast-cut editing that you see in those
> commercials. All in all, I'm glad that the music is available to
> the public
> in some shape or form, but kind of apprehensive that it's being
> co-opted as
> a watered-down ad soundtrack rather than music in its own right.
> Why is it
> that you can hear this stuff on a Lexus commercial but not on 99% of
> commercial radio? That's what I want to know...Brock
>
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