AJ and Commercials ; a theory

Hi Kiddies,

 

So I've been aware of the proliferation of AJ trks in commericals but recently it's been EVERYWHERE!  How should this be viewed in relation to societal changes?  Here are some theories I'm working on. 

 

Theory#1.The government committee in charge of really good music has decided that enough is enough and it is time to expose a new generation to some music with substance.  This would be a shock if done all at once so....  Legislation has been passed that states 80% of all commericals will have some sort of hip new music (Jazz/DnB/Latin...).  Of that 80%, there will be atleast 35% of commercial time devoted to the upper crust of AJ. Contributers may include, but are not limited to: Amon Tobin (coke;nissan), Mos Def (nike), Thevery Corp (dockers,gap) and so on.

 

Theory #2. There have been super secret studies by AD companies that show that putting a good AJ track in your commercial increases your company's "hip" rating by a cool 50%.  The increase in "hippness" is directly correlated to a 20% rise in sales.

 

Theory #3.  Network execs have decided, based upon the eariler theories, that putting St Germain trks in football games, not only increases the "hip" factor of the sport, but some how softens the violent behavior of the players.

 

thanks

 

joni

 

ps this is all the result of a boring day at work.

pss these statistics are so "super secret" that they cannot be found on the net.  If I told you where I got' em I'd have to kill you ;)