Joni,
I loved your ideas, the response from me was just my slightly off-kilter sense of humour so do not take it in a negative sense. What strikes me is that now that the more hip ad execs and music directors have found AJ, it is really only a matter of time before the commercial end of the spectrum starts to pick up on it as well, one only has to look at the incredible success of Moby to understand the dynamics of this from a financial perspective which is the critical one from a commercial perspective. From one point I prefer the under the radar profile of AJ but from another I want to see the artists and the music recognized and given their due.
Thank you for your thoughts and your sense of humour about it all as well!
leslie/The Power of Sound
----- Original Message -----
From: Joni .
To: icehouse@redshift.com
Sent: Thursday, February 08, 2001 12:48 PM
Subject: Re: AJ and Commercials ; a theory
did you find humor in my anecdote, or are you completely disgusted? I know this topic has been hashed and rehashed....but I can't help but wonder why this music is used for commercials but NEVER as subject matter for commercail radio? I always listen to college or public radio anyway but....it seems to be some sort of paradoxical equation and just when I stop thinking about it there's another Amon Tobin Coca-Cola ad or (insert company here) ad. Is there any logical reasoning why we hear these tracks in commercals but they never get recognized "commercially". Not that commercail recognition has any weight but, it would seem inevitable.
joni
>From: "Leslie N. Shill"
>To: "Joni ."
>CC: "acid"
>Subject: Re: AJ and Commercials ; a theory
>Date: Thu, 8 Feb 2001 12:29:49 -0800
>
>Joni, Joni? listen here now, no Joni, no, no, no Joni, for heaven' sake give me a break here no NO Joni JONI AAAAAAAAAAAAAGH!
>
>wasleslie/wasThe Power of what? eeeeek!
> ----- Original Message -----
> From: Joni .
> To: acid-jazz@ucsd.edu
> Sent: Thursday, February 08, 2001 10:53 AM
> Subject: AJ and Commercials ; a theory
>
>
> Hi Kiddies,
>
> So I've been aware of the proliferation of AJ trks in commericals but recently it's been EVERYWHERE! How should this be viewed in relation to societal changes? Here are some theories I'm working on.
>
> Theory#1.The government committee in charge of really good music has decided that enough is enough and it is time to expose a new generation to some music with substance. This would be a shock if done all at once so.... Legislation has been passed that states 80% of all commericals will have some sort of hip new music (Jazz/DnB/Latin...). Of that 80%, there will be atleast 35% of commercial time devoted to the upper crust of AJ. Contributers may include, but are not limited to: Amon Tobin (coke;nissan), Mos Def (nike), Thevery Corp (dockers,gap) and so on.
>
> Theory #2. There have been super secret studies by AD companies that show that putting a good AJ track in your commercial increases your company's "hip" rating by a cool 50%. The increase in "hippness" is directly correlated to a 20% rise in sales.
>
> Theory #3. Network execs have decided, based upon the eariler theories, that putting St Germain trks in football games, not only increases the "hip" factor of the sport, but some how softens the violent behavior of the players.
>
> thanks
>
> joni
>
> ps this is all the result of a boring day at work.
> pss these statistics are so "super secret" that they cannot be found on the net. If I told you where I got' em I'd have to kill you ;)
>
>
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This archive was generated by hypermail 2b30 : Thu Feb 08 2001 - 22:43:35 CET