In Germany it's exactly the same. It seems that for TV trailers they always use tracks from the latest chill-out/downbeat compilations. And then: K&D for perfume, Mr Scruff for Volvo etc. pp.
smart choice for perfume!! i found femals really dig K&D.
It seems that this downbeat/chill-out sound is very popular amongst employees of advertisment agencies because it's hip and implies this urban lifestyle attitude. So when they want to create a modern sounding ad they simply take this kind of music.
Jürgen
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