Hi,
The show is aired on KCRW out of Santa Monica College in Santa Monica, CA.
Go to www.kcrw.org and perhaps you can find the information you need. They
are a NPR station. (National Public Radio)
Although sometimes a station has to PAY for a syndicated show, othertimes
the owners of a particular show may be trying to air their show on as many
stations as possible in exchange for airtime....meaning, your station plays
the show and you give up a certain amount of "inventory" (commercial time)
where they themselves sell the advertising and air it on your station. Being
as Giles Peterson's show is on a NPR station, they may not sell airtime so
I'm not sure what the exchange is. Either way, find out what their deal is
by asking. They may ask you these questions.....
1) Are you a commercial or public radio station? (Profit or
not-for-profit?)
2) How many WATTS is your station?
3) What is your coverage area? (What geographical area does your station
broadcast to?)
4) Do you have ratings in your market? (Arbitron ratings)
5) How many listeners do you have?
6) What are your demographics?
If you give them the answers to these questions (and perhaps others they may
have), perhaps you will give them the "right" answers. It's all about
exposure for them, and ultimately $$ for someone.
Give it a shot. Don't be afraid. The worst answer you could hear is "no",
but perhaps they'll say "yes". It's OK if you tell them that you're not sure
how syndication works. It'll be a good learning experience.
Best of Luck to you. I've been in radio for 14 years and am happy to share
my knowledge about broadcasting with any of my Sisters.
xo holly a d a m EMAIL souljazzs
Los Angeles, CA
----- Original Message -----
From: "steph99" <beleza@speakeasy.net>
To: <acid-jazz@ucsd.edu>; <sisterdjs@hyperreal.org>
Sent: Saturday, January 19, 2002 12:10 AM
Subject: [sisterdjs] syndicated radio shows?
> Does anyone have any experience trying to convince a radio station to air
a
> syndicated a radio show? I was chatting with my good friend vikter
duplaix
> tonight (he walked in just as i was dropping "That Night"...I didn't even
see
> him there. It was pretty funny. =) and we were lamenting the sorry state
of
> things and he had an ingenious idea: get Gilles Peterson syndicated on a
local
> station.
>
> We have a good free-form college station but they probably couldn't afford
it,
> and a "college" public radio station that would be appropriate and has
carried
> some really fascinating shows in the past, but in recent years has
switched to a
> all-alterna-folk-all-the-time format. but the listening demographic
> wants desperately to be soulful and diverse.
>
> any advice on how to make a pitch, how to find out pricing and anticipated
> audience, bascially how to make it happen, would be GREATLY apprciated. I
> understand it airs somewhere in LA...any info? c'mon you radio DJs, help
a
> sister out!
>
> -99
>
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