> it was said:
>
> to only like music that is familiar which is why new styles take so long to
> filter into the countryside. exposing consumers to 30 second doses of new
> music can serve to familiarize them with the style without requiring any
> commitment on the part of the listener. if you put someone down and make them
> listen to a whole song or set the reaction tends to be "what the hell is
> this?", but brief exposure in the home only lets them catch the flavor. thus
> next time they hear it it sounds somewhat familiar and the consumer is not so
> shy. at least this is my experience as a small town DJ.
>
> m'x'mas
I think I tend to agree with Elson's viewpoint. If I relate music to a
commercial, it's not usually a good thing :) I think probably one of the
better medium's in which to introduce new music is in movie's. Depending
on the type of movie of course, the soundtrack chosen can make a big
difference to the overall feeling of the movie. Many times I am oblivious
to the background music, yet subconciously it adds to a scene or
collection of scenes. Pulp Fiction is a perfect example of this....very
successful soundtrack too.
I'm actually surprised that there isn't more discussion (or did that
thread already die without my seeing it:) about the Get Shorty
soundtrack, which I thought was really cool! I just reminded myself to go
out and buy it!
Tim (tca@cerfnet.com)
http://www.greyboy.com