Dirk if you would have foucsed on my intire message instead of what
caught your attention, you would have realized that marketing so-called
trip hop to hip hop and rap fans was far from my goal. However, I do see
the term as some what off putting to minority hip hop fans due in part to
it's flighty implications. This may succeed in selling more records in the
short term, but ultimatley people will get tired of the novelty, as they so
often do, and move on to the next big thing. I think that record industry
types would like the term "hypno" a hybrid of hip hop and techno. It's
quick and easy, while reaping the profits of the built in rave market without
asking them (in a real sense) to imbrace something new. Sound familiar?
Also your remark about hip hop fans is rather short cited. While at
work in the record store I'm employed in I've played so-called trip hop
many times and low and behold many of those crude inner city hip hop kids
interests were peaked. Being able to approach it on their own terms,
without the influnce of wack terminology allowed for an apprecitive
perspective. Being a man who looks at things in terms of sales
percentages, you must see the opportunity here? Or mabe for a minute they only
thought they could form broad tastes.