Re: PROMOS are taking away all the fun!

DJ Lo-Ki (lo-ki@mail.imageinfo.com)
Mon, 14 Apr 1997 14:01:56 -0500


Emani97@aol.com wrote:

> I can understand your frustration, but, I beleive that the majors release
> about 3 to 4 weeks after the promos are sent out because most people are not
> as in tuned to the music scene as you and I and others on this list. While
> we usually hear a tune the moment the radio station starts to play it most
> people don't get a listen until days, or weeks after the promo begins. The
> majors are protecting their interest by making sure enough hype has been
> produced before the sales begin.

It's not so bad to send out promos in advance, it gives the label time
to get some feedback from the DJs, and also gives the DJs something
fresh and new to bust out in the clubs (in these times of low club
attendance we need as much drawing power as we can get, and being able
to check out the newest dubplates and test presses is a big reason for
people to come down to the clubs... especially for the more abstract,
"headphone" music that we all love.)

What's far more annoying for me is the fact that European artists are
released in the US up to a year after their initial release, despite a
previously worked out distribution deal, etc. This music gets truly
stale.

> And as far as I am concerned, speaking as an artist, a major can "buy me out"
> any day. I would probably eat a lot better then I am now!

I'm not gonna go off on this topic again... (check the archives if you
want... I said it all there, or contact me directly if you want a
rant)... but I think it's a big lie that the average artist would do
better on a major label (most of them get fucked over bigtime,
especially in terms of creative freedom, but also financially...) maybe
they're living a little larger immeditely after being signed, but think
about longevity as an artist... they usually get screwed and end up
owing the label bigtime.

-Lo-Ki