RE: MTV

Michael Aregood (maregood@comcastpc.com)
Mon, 12 May 1997 16:19:02 -0400

Absolutely!!! and the thing that struck me about most about this little
marketing ploy is that when they display the artist info at the end of
the video, it says "MTV's AMP Compilation" where the artist's record
should be listed... "Here you go, here's some cool new music, but make
sure that we're the one's that get paid for hippin' ya to it!"

> ----------
> From: Jason Brancazio
> Sent: Monday, May 12, 1997 4:55 PM
> To: The List
> Subject: MTV
>
> Reply to: MTV
>
> --------------------------------------
> Its Brooklyn Funk Essentials' "Cool and Steady and Easy" on RCA. By
> the
> way have you seen the video for DJ Shadow's "Midnight in a Perfect
> World". Its on MTV. What up with MTV. Is it becoming cool?!? Run out
> of
> game show ideas?
> ------------
>
> No...they're just getting smart, marketing-wise....we've discussed the
> impact
> of this ad nausem but here's a new development.....did anyone see the
> amp
> COMPILATION in their local record store? I just saw it today. These
> guys are
> geniuses....I haven't seen the show but I'd be willing to bet that the
> compilation has 90% of the tracks that have been in heavy rotation on
> the AMP
> show since its debut.....
>
> MTV = Milk Trends Viciously!
>
> Jay B
>
>