Way, way off topic advertising


angst@psych.colorado.edu
Wed, 28 Oct 1998 14:49:14 -0700



Since we're WAY off topic (i.e., not talking about the groove), I at least
changed the subject. However, I will add an obligatory AJ comment first.

The new Squarepusher entitled "Music is Rotted One Note" is pretty cool. This
album has no sequencing, and is quite different from his other work. More
jazzy, less electronic. In the US it's domestic and I have heard that there
are real-audio samples of it up somewhere, but haven't looked for them since I
have the CD.

Someone said:
> Generally, I like advertisements that really toy with their medium. Let
> me stand next to your firebird, is hardly creative. Shit like that just
> insults your intelligence.

The problem is, shit like that works. We all like to think we're above
advertising, saying to ourselves, in effect, "That won't work on me; I'm not
going to buy that product just because I like the song or think the model is
cute, or..." But the fact is, advertising works. Companies wouldn't be
spending these heinous amounts of money on it if it didn't. I'm not saying
that you don't have a choice, but the masses, of which at least some of us are
a part, are being swayed by advertising.

I don't want to avoid a product just because they use a song I dislike (or
because they use a "sacred" song). I know that people got up in arms about
Nike using "Revolution" years ago, and I couldn't care less. There are LOTS
of reasons to avoid Nike, having nothing to do with their choice of music. At
this stage of my life, there is very little chance I will buy a Pontiac,
regardless of their choice of music. When my needs change, my family gets
bigger, and so on, who knows, I may just want a Pontiac. But I think it's
rather foolhardy to rule out a product based on the music they try to
associate with it. If it's a good product, buy it. If it's not, don't. If
you dislike their politics, don't buy from them. Do your homework and check
it out. But don't let the TV commercial dissuade you from buying it. That's
as mass-driven as letting the commerical persuade you to buy it.

You know, I haven't watched TV in years now, and I don't miss it. Think of
it--stop watching TV, and you won't have to worry about the music their using.

> > Do you believe in censorship?
>
> No, but, I do believe in tact, creativity, and learning.
>
> Have you considered the fact that advertising is a de facto form of
> censorship? Think about how much it costs to run an full-page spread in a
> magazine or newspaper. Think about TV. How many artists get the coverage
> they deserve?

That's not censorship, that's capitalism. Citizens (whether they be artists
or not) don't have a right to use the media without paying fair market price
for it. Freedom of speech does not include a right to have my music played on
the radio or my video seen on TV.

Dave



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