Erik Gaderlund (erikg@macconnect.com)
Wed, 28 Oct 1998 14:30:51 -0800
>
>This is a pseudo-reply to the thread about Jimi Hendrix music being used on
>commercials like the one for Pontiac.
>
>The way I see it is there's DJ's who are recycling music and using it in
>new and innovative ways. I'm not talking about Puff Daddy, I'm talking
>about Coldcut, Portishead, Unkle, Tricky, Massive Attack, and MC Solaar.
>These artists are pushing the boundaries of what music is...hard to just
>categorize. They're innovative.
>
>Vinyl-wise, think of what Kid Koala does with a pair of decks. That is
>taking vinyl into another dimension of sound. That's no rip off.
>
>Using Jimi Hendrix, or other music for a tv ad is trying to get you to buy
>a product. Using the sound to get cash out of your wallet. I'd like to
>believe that Jimi Hendrix was against that kind of crap. But I guess we'll
>never know. Bob Dylan sold "The Times they are a changing" to the Bank of
>Montreal for a tv ad, so there's really no limit to the way music can be
>assimilated into selling a product.
>
>The day I hear Coldcut on a tv ad will be a very very sad day.
>
You may already have, from what I understand they do write jingles too,
along with their subversive stuff. Like Pat Metheny he does the light
'jazz' stuff to pay the bills so he can do his more experimental stuff.
And, hey, Coldcut probably wouldn't be above some subliminial messages.
erik g
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