Niraj Agarwalla (niraj@shore.net)
Thu, 21 Jan 1999 15:29:21 -0500 (EST)
On Thu, 21 Jan 1999, Meyer, Michael S. wrote:
> A short while back I lurked while several AJL threads shot out regarding the
> banal commercialism of modern music. Volkswagen, in particular, seemed to
> set several folks on fire with their recent TV ads (e.g., using Orb to sell
> the new "flower power" bugs). Well guess what folks...they're at it again.
> I'm not sure if VW is in the automotive or music industry if you've seen the
> recently released Jetta commercial:
>
> A young couple is driving their immaculate (probably expensive) black Jetta
> through some urban neighborhood. They pop in a tape of some groovy music
> (ANYONE know what it is???). Suddenly, all the activity on the street
> (people walking, basketballs bouncing, streetlights blinking, trucks
> unloading, water splashing) is in synchronization to the music...until the
> driver ejects the tape ("Wow, that was interesting."). The VW hook line at
> the end is something inane about how a Jetta makes everything come
> together. Whew, what a stretch!!
>
> Can't possibly see myself buying the car, but I'll buy the music if somebody
> could ID it. Thanks, Volkswagen, for pushing the cool tunes. Too bad they
> can't get rid of the smarmy advertising voiceover...
There are two versions of that commercial: a 30-second spot and a
60-second one. I have seen both of them.
-- Niraj Agarwalla -- niraj@shore.net -- http://www.shore.net/~niraj GO RED SOX!!!!
This archive was generated by hypermail 2.0b3 on Thu Jan 21 1999 - 21:37:27 MET