> It is important to note that appearing as background music for a hip TV ads
> or a reality based TV program is not public recognition, it is simply
> exposure. Exposure that is really not that effective either: no credits, no
> resources to find out who the artist is...you just have to hope that your
> local record store employee watches enough TV to know "that song from the VW
> Beetle commercial." [or your lucky enough to draw on the informed resources
> of the AJ list ;-)]
Although that is true enough, there are loads of examples of a track
gaining the critical momentum in sales by being used in a commercial.
Think of Tamba Trio's version of "Mas Que Nada" in the Nike's "airport"
commercial - nowadays each record featuring that track carry the sticker
"includes 'Mas Que Nada' as seen in the airport commercial" or something
alike. Or about any track featured in a Levi's commercial.
And I do dig the Finnish coffee commercial featuring Kerri Chandler &
Joe Clausell with "Escravos de Jo", although the single didn't quite
skyrocket in sales after the airing of that commercial.. =) BTW, what's
the drill with that track anyway? Ie., who's song is it originally and
who has covered it previously?
--
"Betwixt decks there can hardlie a man catch his breath by
reason there ariseth such a funke in the night..."
- W. Capps, 1623
mekaanikko@nutempo.com
legal notice: http://www.nutempo.com/message_legal.html
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