My only guess is that the use of acid jazz for advertising probably falls to a few agencies. By sheer chance, someone once used an acid-jazz or downtempo track for an ad (it seems the primary use is car ads - Volvo has had several I can recall). The execs with that company said "Hey, that's cool, we're getting feedback on the unusual music - stick with it." Then another car company decided to make competing ads with the same unique music and film-directorial styles. It just grew from there.
How long it might last I don't know. But it's nice when friends of mone not so much into the genre ask what that cool music was from same car ad.
Dave
On Fri, 2 Mar 2001 00:15:57 -0000 "Raymond,EL" <E.L.Raymond@lse.ac.uk> wrote:
Why is it that in America, the only time I ever here music I listen to in
the mass media, its always in the back of an advertisement? Or in the
background of some cheezy news show intro? I guess I can understand movie
soundtracks, but the other? Its not that I want to start hearing Mama Oliver
on top 40 stations, but what is it about AJ that makes it so suitable for
selling things? Gives me pause.
- E
-----Original Message-----
From: Dave 'n' Val [mailto:davenval@springmail.com]
Sent: 28 February 2001 13:34
To: acid-jazz@ucsd.edu
Subject: Mama Lexus
By now most of you have probably seen the new TV ad campaign from Lexus with
Mama Oliver's Eastwest Stoned Together. A great song, despite it's being on
every other compilation for a while there (though it still lags Boozoo
Bajou's Night over Manaus & Under My Sensi, and Thievery's Lebanese Blonde).
Supposedly Mama Oliver released another single entitled I Need No Lover.
I've never run across it, or seen it on any compilations. Anyone know where
it can be found?
Anything else on this group? I'd love to hear more from them.
Dave
This archive was generated by hypermail 2b30 : Fri Mar 02 2001 - 14:30:20 CET