Re: Mama Lexus

From: Jürgen Albertsen (juergen@ohnepunkt.de)
Date: Fri Mar 02 2001 - 15:39:07 CET

  • Next message: Park, James R S: "RE: differance"

    > Why is it that in America, the only time I ever here music I listen to in
    > the mass media, its always in the back of an advertisement? Or in the
    > background of some cheezy news show intro?

    In Germany it's exactly the same. It seems that for TV trailers they always
    use tracks from the latest chill-out/downbeat compilations. And then: K&D
    for perfume, Mr Scruff for Volvo etc. pp.

    It seems that this downbeat/chill-out sound is very popular amongst
    employees of advertisment agencies because it's hip and implies this urban
    lifestyle attitude. So when they want to create a modern sounding ad they
    simply take this kind of music.

    Jürgen



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