Although I appreciate your point, I find it hard to agree the case to be as
simple as this - I think it's more about which particular ad. the soundtrack
is linked to. Granted, the Gilette/Coca-Cola type music is barely creditable
of the title 'music', but instead seems to be chosen for it's high level of
acceptability.
But, on the other hand, just as fresh, interesting music can still be found
in spite of the routine production of so much mind-numbing music, so can good
music also be found amongst the razors and the soft-drinks. Thinking back to
an ad. from Reebok (I think), which showed a man glued to the match on TV,
his girlfriend throwing his possessions out of the window - gaining his
attention finally by getting hold of his Reebok football boots. I *think* the
soundtrack was by 'Future Sound of London' ... which perhaps can not feasibly
be classed as AJ, but was certainly both original and attention grabbing. In
this way several other ad. soundtracks have showed such innovation.
I think the fear of AJ being classed together with the likes of 'the eye of
the tiger' is only partly founded ... in most cases, if the tune is good
enough then it should stand out. However, as much as I believe this, one
example clearly to the contrary, was KFC's use of US3's Cantaloop ...
showing that if you mess around with something enough, it will lose it's
shine. Still, if it encouraged anyone to buy the album, then that is surely a
positive thing ...
Sqva J