Erik Gaderlund (erikg@macconnect.com)
Wed, 7 Oct 1998 23:07:30 -0700
>
>> Thing about TV ads is that more and more people who listen to good music
>> are creating the spots hence the increase in good music on TV, likewise
>> the Audio post houses are getting "hipper" as well, which aside from the
>> pure capitalism of it, allows for better design to get aired, which is
>> good for those people who are designers and those who appreciate it.
>>
>
>Excuse me for being a party pooper but I have to say that the use of "hip"
>music in tv advertisments is frankly a damn shame. VW, Banana Republic, the
>Gap, Burger King, Levi's--it's all the same thing. Corporations whose
>blatant voracious appetite for new consumers and demographics to plague
>with their shitty products are raping the catalogs of underground labels or
>classic anthems from times gone by. Burger King's use of "Loving You" to
>advertise Pillsbury sweet rolls for breakfast, VW using the Orb to
>captivate twentysomethings into purchasing their tacky new car. It's all
>brash commercialism that should be stopped, but in a free market there is
>no recourse. Except of course to stop patronizing the guilty conglomerates.
>
>At some point I believe you have to stop and ask yourself and others what
>cultural value comes out of using the Orb in a commercial. None. I'm not a
>mind reader but I'm sure such music was created to help uplift people or
>bring the listener into the artist's mind, not to hypnotize you into being
>the proud owner of 50 pairs of Easy Fit khakis....
>
>I know that this has been said before, but I had to put in my two cents,
>especially since someone brought up the VW ads, which to me are the worst
>example of this type of disgusting commercialism that exists in the world.
>
>End rant.
>
Wow, another of my post coming to a flamethosewhoarenotlistening. I must
confess that I always have like comercials, and ads, but, very rarely do
they influence my buying. For instance I hate Lexus for swiping "Take
Five" (which Dave Brubeck made mention of in a interview I was at) and the
"Twin Peaks Theme", but, as to Gap, my brother and I go through looking at
clothes talking about the slave labor shirts. But, it all comes down to
money right see track 6 on DJ Shadow's "Entroducing..." as a ad lib "Why
(cultural fenomon) suck in (year)"
erik g
P.S. I fell so un-elequent with all the well written and argued previous
posts, this is definitly an issue that presses buttons.
This archive was generated by hypermail 2.0b3 on Thu Oct 08 1998 - 08:12:44 MET DST