Brock @ Motormouthmedia (@)
Wed, 01 Dec 1999 15:04:56 +0800
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>From: Steve Oldmeadow <soldmeadow@bigpond.com>
>To: acid-jazz@ucsd.edu
>Subject: Re: downtempo in movies
>Date: Thu, Dec 2, 1999, 6:44 AM
>
> A lot of downtempo stuff is promoted as "cinematic" music so it kind of
> makes sense that it would get used in movies. Movie soundtracks (especially
> the works of John Barry, Lalo Schifrin and Morricone) are an inspiration for
> a lot of downtempo artists so it makes sense that a lot of downtempo tracks
> would turn out "cinematic".
>
> However, in Australia I would say jungle/drum & bass or big beat are the
> preferred choice of advertising executives for "trendyprods".
Simon Reynolds or someone wrote a piece for the NY Times about the whole
"electronic music in advertising" issue, if I'm not mistaken. Basically
stated that it's the perfect soundtrack for car commercials and the lot -
it's trendy, futuristic, and for the most part completely devoid of vocals
or any kind of socio-political content that might get in the way of the
advertisers' message. And the more uptempo stuff (jungle, big beat) is
perfectly paced for the kind of fast-cut editing that you see in those
commercials. All in all, I'm glad that the music is available to the public
in some shape or form, but kind of apprehensive that it's being co-opted as
a watered-down ad soundtrack rather than music in its own right. Why is it
that you can hear this stuff on a Lexus commercial but not on 99% of
commercial radio? That's what I want to know...Brock
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